The car company named Kia became bankrupt in the year 1997.
But when it was launched in India, it generated revenue of Rs 4700 crore by selling 3 million cars world wide in just one year.
And it did all this on the basis of its brilliant strategy.
Kia company believes that your first product should never fail, because then it is very difficult to comeback.
And so when it was about to launch its first car in India, she did a lot of research on the Indians car, and found that most of the Indians prefer to buy a car of 8 to 10 lakhs with good mileage and features.
Then he launched a "mini suv".
Whose name was "KIA seltos", which picked up 6 thousand bookings on the very first day and raised total 85 thousand bookings in the next 3 months, and blew the whole car company's senses.
And within just two years "Kia" came in the top 5 car companies of India.